Antenk: Winning The 《BOSSGOO AUDITED SUPPLIER》
Recently, Shenzhen Antenk Electronics Co., Ltd. (hereinafter referred to as "Antenk"), which focuses on the manufacture of electronic connectors and wiring harness, has won the honorary title of "BOSSGOO AUDITED SUPPLIER". For Antenk, this is both recognition and encouragement.
"A group of people, one heart, together, will win." The short and powerful 12 words represent Antenk's corporate goal and vision: connect the world, connect the future, and become a well-known connector brand.
Antenk was founded in 2004 and has developed for 16 years. It has been awarded the honorary titles of "national high tech enterprise", "Shenzhen patent training enterprise" and "contract abiding and trustworthy enterprise". Its independent brand "antenk" has been awarded "Guangdong famous trademark".
"International cable and connection" reporter interviewed Yang Guoli, general manager of Antenk, to understand its current enterprise situation and its future market layout.
Shenzhen Antenk Electronic Co., Ltd. The company's products mainly produce precision plate to board, line to board connector, row pin connector, busbar connector, European socket connector, jianniu connector, IDC connector, traditional horn connector, battery holder connector, battery spring piece, terminal line / flat wire, flat wire connector, automobile connector, etc.
Antenk has the right to import and export by itself. Before the epidemic, it was mainly exported. "Domestic accounts for about 40%, while foreign countries account for about 60% Yang Guoli said that affected by the epidemic, foreign sales fell by about 20% - 30%.
Since the industry returned to normal in March, Antenk has made some adjustments to the industrial chain. "In the past, we focused on foreign trade, but now both domestic and foreign trade attach importance to it, and pay more attention to the domestic market." Yang Guoli said the adjustment was made in order to reverse the decline.
Antenk's products are mainly industrial connectors with various types. "Specialization and differentiation are our characteristics." According to Yang Guoli, Antaike can provide more than ten kinds of precision link products with more than 10000 specifications, including Board To Board Connectors, line-to-line connectors, line-to-board connectors, European socket connectors, battery holders, battery boxes, battery shrapnel, etc., which are widely used in aviation, aerospace, medical, industrial, automation, rail transit, UAV, robot and other fields It can also be used in various white household appliances, consumer electronics, instrumentation, security monitoring and other fields.
In March this year, the state vigorously developed the "new infrastructure" and promoted the transformation and upgrading of all walks of life on the basis of 5g, Internet of things, AI, blockchain and other network communication technologies. Among them, industrial Internet and rail transit are also key projects to promote the new infrastructure.
Antenk seizes the opportunity to lay out the industrial Internet field.
"5g will be the next five years of the market a burst point." Yang Guoli believes that the advent of 5g will promote great changes in the industrial environment, including the activation of some new markets and the birth of new interfaces.
Talking about the impact of the industrial Internet on connectors, Yang Guoli said: "connectors under the industrial Internet require higher speed of information transmission. It used to be 1g, but now it has gradually developed to 10g or even 100g. Therefore, the future of industrial connectors is mainly to signal and current
He believes that industrial connectors, which are different from consumer electronic connectors, change rapidly, and that industrial connectors will be relatively stable. The development of industrial connectors mainly focuses on high current and signal reliability.
Secondly, Yang Guoli believes that the impact of industrial Internet on connectors also includes design, materials, customization and so on.
In terms of design, industrial connectors will tend to be more lightweight; in terms of materials, industrial connectors will have higher requirements, such as high conductivity copper; at the same time, future customization will be more personalized, and there will be some special and differentiated requirements.
Antenk's current market layout focuses on robots and rail transit.
In the field of robotics, anteco mainly develops through exhibitions and customer recommendation.
The field of rail transit is also an important market for Antaike. According to Yang Guoli, there are two main reasons: on the one hand, foreign connector products will have a longer delivery period, and domestic connectors have advantages; on the other hand, the state now vigorously supports private enterprises, and under the wave of rail transit, private enterprises have more competition opportunities.
"The country is vigorously promoting the development of rail transit industry, which is a good opportunity for the connector industry. In addition, many enterprises are now pursuing localization of their products, and the demand for connectors for domestic rail transit will rise." Yang Guoli said.
Yang Guoli believes that the characteristics of rail transit connectors are: small quantity, stable demand, high reliability.
"The life cycle of connectors for rail transit is 5-10 years, so the demand is small, but the demand is stable; secondly, connectors for rail transit mainly pursue high contact reliability, so the requirements for production level are also high." Yang Guoli said.
Antenk set mold development, production, sales as one, it is understood that its current R & D and production products have passed the national patents of utility model and appearance, a total of 16. "In the past two years, we have focused on European socket outlets and battery holders. In the future, we will focus on the layout of circular connectors and waterproof connectors." Yang Guoli said that according to the customer's requirements, he will also do research on the lock to facilitate the rapid installation and welding of customers and solve some problems of customers.
Talking about the dilemma of Antenk's current development, Yang Guoli thinks that there are two main problems
The first is cost. "Labor costs, material costs, etc. are on the rise, while the net value added to customer prices is on a downward trend." Yang Guoli said.
Secondly, in terms of technology, Yang Guoli believes that Antaike's R & D ability and ability to design new products are relatively insufficient. At present, most of its development is based on the products of large enterprises.
"Weak R & D capability is the pain point of most SMEs." Yang Guoli said that at present, there are many domestic connector peers, but the differences are small, and they may be more blindly competing and imitating, rather than obviously having superior products in a certain subdivision field. However, opportunities and challenges coexist. China is promoting localization, which is an opportunity for the connector industry.
